2019 Charlotte All-Star Host City Aims to Help Minority-Owned Businesses

Charlotte, N.C., is using the sporting event as an opportunity to close the investment gaps between businesses owned by white women and people of color.

The 2019 NBA All-Star Game is coming to Charlotte next year, and the North Carolina city plans to leverage the event to help out minority-owned businesses.

“The city was really impressed with the NBA’s commitment to our local minority-owned business and ways the league and the city could assure those businesses were connected to the opportunities available around All-Star weekend," says Nancy Rosado, who manages the Charlotte Business Inclusion program. "The NBA said, 'If you have any creative, out-of-the-box ideas for how we can engage our community, let us know.”

Charlotte did just that. READ THE FULL ARTICLE ON GOVERNING.COM HERE!

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